Important Digital Marketing Terms to Know

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Apple's Privacy Updates have a huge impact on your Ads

Thanks to Apple's privacy updates now it's tough to sell services on Facebook. The impact is serious and we have seen it closely.

If you are selling something where the decision is made in the first click itself or in the first visit to your website. You can still win.

But when you have a longer cycle to bring people finally to your leads funnel and then customer list, Facebook is no more an easy platform.

From the increased CPM to increased CPC & CPL, your entire journey becomes costly.

And this is not just for iOS, this is affecting all the devices as Facebook has made changes for all the devices. Even Facebook knows if Apple has done it now, Android would be the next to follow.

This will surely change the dynamics of digital advertising. From where I see, the focus is going to be more towards brand building activities with Social than to directly focusing on generating leads/sales. This will be a big setback to SME's who rely on daily leads and sales through FB.

More focus would...

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How to create an effective Digital Marketing Strategy?

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What is Digital Marketing? Explained in most simplified way!

digital marketing vidoes Feb 14, 2021
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Most important digital trends to look for in 2021 in MENA


Trends are made by people's interests.  Trends are driven by what people are passionate about. Residents of Dubai or Abu Dhabi incline towards 3 leading trends. Your insights into them can multiplex the productivity of your business operations.


Three digital trends to look for in 2021 in MENA

1. Chatbots

Customizable chatbots integrated with web pages, mobile applications, and social media interfaces offer effortless, customer-centric, and fast-paced marketing solutions. 

As eCommerce and online transactions are developing, automated tools like chatbots are also in trend.

For instance, you would have noticed an immediate gratification on your visit to any webpage. That's a chatbot, which would communicate with your customers too.

AI is the driving force behind all the amazing chatbot solutions. It not helps you to optimize your marketing but make your operations more strong and saves a lot of human interaction.

The reason is automated personalization: THE...

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5 Ways to know if your digital strategy is correct?

Your organization has a department of digital marketing. It is working day and night. Campaigns are on the track. You are spending significantly.

However, sales and revenue level is constant. Activities are many but results are few.

Hold on! we will together evaluate your strategy this time with the 5 well-researched points. They are the backbone of a digital strategy, and if you feel you are hammering them, ROI is gonna multiplex. It's our claim!

Five powerful ways to know if your digital strategy is correct


1. Measure the value of website traffic


Marketing efforts can bring many site visitors through page rankings, paid advertisements, etc. But measure whether your website traffic is bringing out any value or not. Are they contributing to ROI calculation? Is your web traffic staying with you for a long time? Are they converting into leads? Are these leads converting to customers? What is the percentage?

Tip: Use better CTAs across your website to get better...

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