"When you are out of sight, you are out of business!"
One of the major effects we have seen mainly with young entrepreneurs and SMEs and organizations with limited or low cash-flow or investments, they stop spending on advertising/marketing when the time is tough.
The first thing an organization does in the process of crisis management is slashing its marketing budget.
Consider you have certain operational costs to drive your business. To understand this scenario, say you have 125,000 AED monthly total burn which is the bare minimum you need to break even.
Currently, you are operating at 75k AED because of X or Y factors and you have lost certain business. That means you are losing 45k AED per month as you don't have enough business.
So you would cut down a few employees, and cut your marketing spend. With this, you are losing less money and can survive with the funds that you have.
You have seen how the COVID...
Thanks to Apple's privacy updates now it's tough to sell services on Facebook. The impact is serious and we have seen it closely.
If you are selling something where the decision is made in the first click itself or in the first visit to your website. You can still win.
But when you have a longer cycle to bring people finally to your leads funnel and then customer list, Facebook is no more an easy platform.
From the increased CPM to increased CPC & CPL, your entire journey becomes costly.
And this is not just for iOS, this is affecting all the devices as Facebook has made changes for all the devices. Even Facebook knows if Apple has done it now, Android would be the next to follow.
This will surely change the dynamics of digital advertising. From where I see, the focus is going to be more towards brand building activities with Social than to directly focusing on generating leads/sales. This will be a big setback to SME's who rely on daily leads and sales through FB.
More focus would...
Trends are made by people's interests. Trends are driven by what people are passionate about. Residents of Dubai or Abu Dhabi incline towards 3 leading trends. Your insights into them can multiplex the productivity of your business operations.
Customizable chatbots integrated with web pages, mobile applications, and social media interfaces offer effortless, customer-centric, and fast-paced marketing solutions.
As eCommerce and online transactions are developing, automated tools like chatbots are also in trend.
For instance, you would have noticed an immediate gratification on your visit to any webpage. That's a chatbot, which would communicate with your customers too.
AI is the driving force behind all the amazing chatbot solutions. It not helps you to optimize your marketing but make your operations more strong and saves a lot of human interaction.
The reason is automated personalization: THE...
Your organization has a department of digital marketing. It is working day and night. Campaigns are on the track. You are spending significantly.
However, sales and revenue level is constant. Activities are many but results are few.
Hold on! we will together evaluate your strategy this time with the 5 well-researched points. They are the backbone of a digital strategy, and if you feel you are hammering them, ROI is gonna multiplex. It's our claim!
Marketing efforts can bring many site visitors through page rankings, paid advertisements, etc. But measure whether your website traffic is bringing out any value or not. Are they contributing to ROI calculation? Is your web traffic staying with you for a long time? Are they converting into leads? Are these leads converting to customers? What is the percentage?
Tip: Use better CTAs across your website to get better...
We will always be thankful for being in UAE during and post-pandemic. And this is not only for us but for many entrepreneurs who are running their business in or from UAE.
Here are a few major reasons:
1) The market opened up way before other markets. A positive vision led all of us to stay motivated and kept us all working. While the rest of the world was still struggling to move, Dubai was all open (with COVID restrictions) to run and grow your business.
2) Visionary leadership, ease of doing business, ease of working for yourself if you are a freelancer, quality of life, facilities, healthcare, entertainment, public transport & everything you need to make your life easier.
All you need is a clear vision, strong belief and a drive to not give up. Things will surely work out whichever industry you are in.
3) It is not immaterial to talk about the tax benefits as well. With world-class infrastructure, amazing environment & ease to do...